Table of Contents
To get an idea of what the book contains, take a look at the table of contents:
Chapter 1: Laying the foundations
your suitability, integrity, hygiene and appearance. Working within a code of conduct, insurance, methods of payment, boundaries, special licences
Chapter 2: Setting up your practice
type of practice, working hours, where to work –arranging your work to suit you, complementary therapy clinics, renting an office, working at home, home visits, corporate clients, buying a practice spas, travel and holiday resorts, the NHS, osteopaths/chiropractors/ physiotherapists' practices, hospices and homes for the elderly, working with vulnerable adults and children
Chapter 3: Choosing and buying your equipment
setting your budget, advertising, phone, personalised literature- (stationery, brochures business cards headed paper)the law and your business stationery, tools of the trade, choosing a couch, covers towels and accessories, oils, selling goods
Chapter 4: Becoming Professional
initial contact with the client- phone, mobiles, email. Care of the client and first treatment, terms and conditions. Keeping client records, storing records, data protection, confidentiality.
Chapter 5: Making a name for yourself
naming your practice,advertising –newsagent, post office, local paper, Yellow Pages and Thomsons directories, Websites, setting up and running your own website , targeting a particular market, free treatment vouchers talks, networking, other health professionals, your CV, advertising.
Chapter 6: Dealing with other professionals
treating colleagues with respect, dealing with the medical profession, discussing mutual clients with colleagues, cooperating with colleagues
Chapter 7: Dealing with difficult situations
First Aid, defibrillators, client needs, your intention for your clients, demanding clients, contraindications and disclaimers, if you have to cancel, nuisance calls, erections during treatment, clients who make sexual advances, risk of violence, clients with poor hygiene, reactions to treatment, cancellations, terms and conditions, turning away a client, latecomers, availability, complaints about colleagues, complaints from clients
Chapter 8: Looking after yourself protecting your energy levels, dealing with ‘stuff' psychic protection, your own ‘stuff', support groups, umbrella organisations, CPD, self reflection
Chapter 9: Managing money
your attitude to money, setting fees, free treatments, reducing fees, reluctant payers, special offers/discounts, means of payment, fluctuations in income, self employment, calculating the cost of treatments, payment records, keeping accounts, long term goals and business plan
Chapter 10: Planning for business success
creating a winning business plan, template business plan
Chapter 11: Accounts and Taxation
keeping accounts , income tax, preparing a tax return, national insurance, pension plan. How to write a business plan
Chapter 12: The future for complementary therapies in the UK
regulation, preparing for the future
Chapter 12: Your own future and moving on
forward planning and long term plans
Appendices
- Calculating the breakeven point
- Income and expense analysis sheet
- llustrative income and expenditure account
- Key UK taxation rates and allowances
- Suppliers and useful contacts
Find out more about "How to be a Successful Therapist"   
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